Assisting seller pricing strategy selection for electronic auctions

Jia Zhang, Ning Zhang, Jen-Yao Chung
2004 Proceedings. IEEE International Conference on e-Commerce Technology, 2004. CEC 2004.  
This research examines sellers' pricing strategy oriented to bidders' risk preferences, within the context of an electronic auction. A business model is then proposed to predict the probability of potential bidders' risk preference, which sellers can consider to set pricing strategy to maximize their profits. A tailored intelligent auction registry engine is constructed based upon an initial version of our business model. Because the eXtensible Markup Language (XML)-based Simple Object Access
more » ... otocol (SOAP) is utilized to support interactions with other resources, our engine is decoupled from the underlying technology choices; therefore, it can be deployed to different platforms.
doi:10.1109/icect.2004.1319714 dblp:conf/wecwis/ZhangZC04 fatcat:ehkcxo5gzzdp5dpzjuloj4f7jq