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The internet has changed how people in the UK access and connect with healthcare professionals. This change is impacting they way how healthcare practices communicate with their patients and how they market their services. In this presentation/paper, we describe how private London healthcare practices in 6 healthcare verticals can use the internet to improve communication with patients and access to private healthcare, how to improve decision making by patients and elevate the booking experience.doi:10.5334/ijic.1798 fatcat:v4wrukelbvavlptdnbvqubdcu4