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Challenges of Sports Branding
Sport Mont Journal
Nowadays, sport has a much more complex and important role than it used to have in the past from many diff erent points of view-it has become not only a way of everyday life which represents a source of positive energy and contributes to healthier life, but also a symbol of the power of the nations themselves and a kind of business industry which has strong implications on diff erent aspects of social development as well. Today's sports organizations realize their business at a highly profidoi:10.26773/smj.190213 fatcat:4rtejht7yjcpriacqobkmfje7y