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Web technologies and Internet marketing provide universities with new opportunities to organize more effective interactions with consumers of educational services. The educational portal of the university becomes a single point for the interaction of the university with all categories of interested persons. Modeling the structure of the educational portals, taking into account the behavior and preferences of consumers of educational services become especially relevant. The aim of the study isdoi:10.18502/keg.v3i4.2253 fatcat:dbnxqbaoabeodghyd3nekunxcm