A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2020; you can also visit the original URL.
The file type is application/pdf
.
HOW TO BEST FRAME A DESIGN BRIEF TO MAXIMIZE NOVELTY AND USEFULNESS IN IDEA GENERATION
2020
Proceedings of the Design Society: DESIGN Conference
AbstractThis paper aims to identify factors that influence creativity, and strives towards understanding the effect of representations, namely abstract and concrete design outcomes. Three conditions are compared; a control group, an abstract group, and a group provided with various example solutions. The implications of this work can strongly impact the formulation of design briefs, where the goal is to stimulate the creativity of design brief outcomes and examine their relationship to product awareness.
doi:10.1017/dsd.2020.77
fatcat:3ln44x4hgnhqrmik6norgubxbq