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Although estimating substantive importance (in the form of reporting effect sizes) has recently received widespread endorsement, its use has not been subjected to the same degree of scrutiny as has statistical hypothesis testing. As such, many researchers do not seem to be aware that certain of the same criticisms launched against the latter can also be aimed at the former. Our purpose here is to highlight major concerns about effect sizes and their estimation. In so doing, we argue that effectdoi:10.22237/jmasm/1051747920 fatcat:yzrksygdtvgxldpqug4rv5c64e