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Semantic ambient media are the novel trend in the world of media reaching from the pioneering subareas such as ambient advertising to the new and emerging subareas such as ambient assisted living. They will likely shape the upcoming years in terms of modeling smart environments and also media consumption and interaction. This work analyzes semantic ambient media by considering business models, content and media, interaction Multimed Tools Appldoi:10.1007/s11042-012-1228-4 fatcat:uqpgxi5mezc7viyxefhogysmki