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Personalization of search results offers the potential for significant improvements in Web search. Among the many observable user attributes, approximate user location is particularly simple for search engines to obtain and allows personalization even for a first-time Web search user. However, acting on user location information is difficult, since few Web documents include an address that can be interpreted as constraining the locations where the document is relevant. Furthermore, many Webdoi:10.1145/2009916.2009938 dblp:conf/sigir/BennettRWY11 fatcat:56r5vuyamzah5f3saj6qmi3mjy