The role audiences play and the content being generated in the new public forum created by the Internet cannot be pieced together without analysing the intricate system within which such interaction takes place. In addition to conventional media organisations, new content distribution platforms such as Google, Twitter and Facebook and countless public entities and private enterprises, one must also consider the new and unprecedented power of audiences to produce content. Gureiker research

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... s aim is to describe the news strategies online media have adopted at the organisational and content creation level, especially those associated with their relationships with new actors participating in the system, and the manner in which they incorporate the content these newcomers generate into the overall content they offer their audiences. Research lines: Analysis of online media The impact of the Internet on the media Participation of users in the contents of online media New informative and journalistic narratives for the Net Use of social networks for journalistic and corporate communication