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A Demand Based View of Sustainable Competitive Advantage
2004
Social Science Research Network
We develop an approach to analyzing the sustainability of competitive advantage that emphasizes demand-side factors. We extend the added-value approach to business strategy by introducing an explicit treatment of how firms create value for consumers. This allows us to characterize how consumer heterogeneity and marginal utility from performance improvements on the demand-side, interact with resource heterogeneity and improving technologies on the supply-side. Using this approach, we address a
doi:10.2139/ssrn.651184
fatcat:j764jfqjrvhyxnqyyu6r7z2m6i