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Exploring attractive messages in group package tour newspaper advertisements
International Journal of Advertising
The group package tour (GPT) is one of the main modes of outbound travel in many Asian countries and areas. In practice, most of the travel agencies utilise the newspaper to promote their GPTs. Although prior newspaper travel advertisements provided useful information, only single or a number of advertising messages were considered. In order to fill this gap, the primary objective of this study was to find out what types of message are attractive to the customers in the GPT advertisement from adoi:10.2501/s0265048709200928 fatcat:22ozb6slozfpfkr2w3fkdgdrj4