Consumer health 2.0 in Canada: tweeting about cancer

Christine Marton
2014 Journal of the Canadian Health Libraries Association  
Eight of the top ten consumer health information websites in Canada have a Twitter feed. The Twitter feed of the Canadian Cancer Society (CCS) has thousands of tweets and followers. The CCS Twitter feed utilizes many Twitter features, including retweet, hashtags, InReplyTo, URLs, and multimedia. Moreover, the CCS Twitter feed projects a positive message about conquering cancer. The majority of Twitter posts (tweets) pertain to established CCS events: Daffodil Day/Month and Relay for Life.
more » ... lay for Life. Health promotion messages primarily concerning tobacco cessation and the avoidance of tanning regularly reoccur in CCS tweets. Cancer survivors and family members are active participants in the CCS twitter feed. Their contributions to its content is acknowledged on the CCS Twitter feed through retweets, replies (InReplyTo), and links (URLs). The CCS Twitter feed is an effective communication tool for information dissemination about cancer and is a community building tool for those whose lives have been touched by cancer.
doi:10.5596/c2012-026 fatcat:4l5nvlie3fghxgtscgeqgg4lyu