Today's business scenario is governed by globalization and information technology, traditional business approach is product oriented but with new and emerging business scenario, customer are scare not products. A customized supply chain management is one area where greater operational efficiency can be gained, there by reducing an organization's costs and enhancing customer service. The aim should be to identify the effects of inventory, information technology, human behavior and logistics on

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... pply chains and there by evolve a better customized process. Through proper supply chain management strategy organization can achieve more revenue and higher profits. The paper aims to analyse research conducted for assessing the current state of supply chain management practices followed by Indian organisations and identifying important areas that need to be addressed in order to increase their competitiveness.