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Research on the Impact of Online Promotions on Consumers' Impulsive Online Shopping Intentions
Journal of Theoretical and Applied Electronic Commerce Research
Online shopping has developed rapidly, but recently, the sales of some online stores have suffered due to the decrease in people's income caused by the epidemic. How to grasp the psychology and behavior of consumers and formulate effective marketing strategies is important for increasing sales. This paper puts forward a research model and eight hypotheses based on the research on the promotion situation and the types of products promoted on consumers' impulse shopping, and uses regressiondoi:10.3390/jtaer16060131 fatcat:fkwtvluvffc5bdode4c33k5vsu