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A B S T R A C T The purpose of the paper is to determine the differences between demographic characteristics of consumers in relation to discouraging and motivating factors of consuming organic food products in Serbia. An empirical research was conducted in Serbia on a sample of 833 respondents, using e-questionnaire. T-test for independent samples was used. The results indicate that in relation to discouraging factors for consumption of organic food products there are differences in thedoi:10.5937/ekopolj1804371r fatcat:qkpfmuvmpnb4jihhwwqrbzycr4