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Attitude as a Mediator between Cognitive Dissonance and Intention to Repurchase a Product

R. Aritonang R Lerbin
2015 Mediterranean Journal of Social Sciences  

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The aim of this research is to test the mediation role of attitude toward purchasing electronic goods between cognitive dissonance and intention to repurchase the electronic goods in the future. The respondents are the buyers of various electronic goods in several shopping malls in Jakarta and surrounding areas. Using structural equation modeling with LISREL 8.80 software, partial mediation role of attitude is empirically confirmed between cognitive dissonance and intention to repurchase.
more » ... endations are presented at the end of the research.
doi:10.5901/mjss.2015.v6n5s2p133 fatcat:ar6gjfyffzarzkwyyzffckcg3y
DOAJ OJS Szczepanski
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R. Aritonang R Lerbin. "Attitude as a Mediator between Cognitive Dissonance and Intention to Repurchase a Product." Mediterranean Journal of Social Sciences (2015)