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A belief bias effect in syllogistic reasoning (Evans, Barston, & Pollard, 1983 ) is observed when subjects accept more valid than invalid arguments and more believable than unbelievable conclusions and show greater overall accuracy in judging arguments with unbelievable conclusions. The effect is measured with a contrast of contrasts, comparing the acceptance rates for valid and invalid arguments with believable and unbelievable conclusions. We show that use of this measure entails thedoi:10.1037/e520562012-013 fatcat:v4f7x6wtafex7g7az6r6xosxwe