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This study will identify the attractiveness of tourism in CALABARZON. More specifically: it will to evaluate the level of attractiveness of tourism industry in CALABARZON in terms of cultural proximity, destination environment, price, destination image, risk and reward, and geographical proximity; to test if investment climate significantly affects attractiveness of tourism industry in CALABARZON; to propose a tourism development plan based on the results. The researcher used descriptive methoddoi:10.29121/granthaalayah.v7.i4.2019.894 fatcat:xfhdmf66wrcs5gimkkmrc45iia