EVALUATING THE IMPACT OF ROLE STRESS ON WORK-FAMILY CONFLICT AMONG THE PHARMA SALES EXECUTIVES

T Vijaya, R Hemamalini
2015 International Journal of Management and Social Science Research Review   unpublished
To determine sources of role stress and its impact of work-family conflict among the pharma sales person employed in Tamil Nadu. To examine the stress levels among pharma sales person and its impact of work-family conflict. Five hundred (500) questionnaires were distributed to the sales person among whom only four hundred and fifteen (415) were duly completed questionnaires received. Non probability (convenience) sampling method was used to select the sampled units within the prescribed
more » ... area of the study. Statistical treatment included confirmatory factor analysis and regression. Role overload shows 40 percent variance, which was found to be a significant factor causing stress among the sales persons. The study showed that Role Overload is most significant source of factor causing role stress among the pharma sales executives working in Tamil Nadu. Sales executives are more stressed due to inter-role distance and self role distance.
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