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AbstractThe importance of prototyping is unanimous with numerous studies into the media, types, roles and properties of prototypes. However, no recent papers have sought to examine and characterise industry practice and if and how this has changed since the early 2000s.To address this, a snapshot of industrial prototyping practice with particular attention to the what, when, why, how, and by whom is reported. The study involved five small-medium sized design companies based in the South-West ofdoi:10.1017/pds.2021.519 fatcat:apuwbjv2jfcvnftnp6jt5e63om