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Online social networking services distribute various types of messages to their members. Common types of messages include news, connection requests, membership notifications, promotions and event notifications. Such communication, if used judiciously, can provide an enormous value to members thereby keeping them engaged. However sending a message for every instance of news, connection request, or the like can result in an overwhelming number of messages in a member's mailbox. This may result indoi:10.1145/2939672.2939692 dblp:conf/kdd/GuptaLTVCR16 fatcat:fo672we46jdevjxgxnl6dsewf4