Modern Marketing Education: Mode Ling Approach & E-Learning

Heikki Juslin, Pasi Paldanius
<span title="2002-12-01">2002</span> <i title="Vilnius University Press"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/7yoz3tghujdj5piunmrrywgjwe" style="color: black;">Ekonomika</a> </i> &nbsp;
In marketing pedagogy the most important thing is to understand how the student creates competence and how the teacher can support the competence creation process. The competencies of a high level marketing specialist are connected with marketing planning and development. The main planning and development tools are models and information. The marketing students should learn how to work on a conceptual level using models and information but on the other hand he or she should learn thoroughly
more &raquo; ... marketing is all about in practice. This article describes how to combine scientific method and practical marketing reality. The combination of modeling approach and illustrative E-learning is called Model-based Action Learning Method.
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.15388/ekon.2002.17010">doi:10.15388/ekon.2002.17010</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/t4zqwaybubcdhcvcrpm2xo5pue">fatcat:t4zqwaybubcdhcvcrpm2xo5pue</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20200623195904/https://www.journals.vu.lt/ekonomika/article/download/17010/16118" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/f1/86/f186d21183eeae5198c93c04d4b2bcc9829933a0.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.15388/ekon.2002.17010"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="unlock alternate icon" style="background-color: #fb971f;"></i> Publisher / doi.org </button> </a>