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Conflicts in meat consumption: exploring their effects on social norms and consumer behavior

Cristina M. Ostermann, Marcia Dutra de Barcellos
2021

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groups that the person identifies with; and (c) conflicting norms of different groups that the person identifies with one group, but not with the other. With that, this study aims to contribute to promoting environmentally sustainable food consumption in the food domain. Our contribution encompasses insights to (i) the advancement of the Focus Theory of Normative Conduct; (ii) the knowledge related to consumer behavior in the food domain; and (iii) the industry, government, and society, by
more » ... ding information to support decisions, agendas, and public policies. Finally, we also present research questions that could be explored in future studies.
doi:10.3217/978-3-85125-842-4-16 fatcat:ieig4kxlmnbclogun77pjpevwq
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Cristina M. Ostermann, Marcia Dutra de Barcellos. "Conflicts in meat consumption: exploring their effects on social norms and consumer behavior." (2021)