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The aim of this paper is to document the experience of the Modern College of Business and Science (MCBS) in building its research ethos as a quality management case study. The new strategic plan of MCBS gives focus on Research and Consultancy as one of its five strategic perspectives. Motivated by its aspiration to contribute to the growth and sharing of knowledge, the college embarked on the task of developing a systemic and systematic approach to build the hard and soft elements ofdoi:10.20448/journal.522.2017.32.92.96 fatcat:wz27hvvsu5dt7kgmvwuwll7taa