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Organizations earns huge amount of money by providing the different services to their customers. In today"s world of competition, organizations need to focus on customer relationship management. Retaining the existing customers is as much important as attracting the new customers for an organization. For this purpose, organizations use data mining techniques for segmenting the churn customers and loyal customers so that special offers can be provided to churn customers to retain them asdoi:10.5120/19987-6449 fatcat:vrqsu7hgljgqrnz7rsilzcdmly