Data Mining for the Web [chapter]

Myra Spiliopoulou
1999 Lecture Notes in Computer Science  
The web is being increasingly used as a borderless marketplace for the purchase and exchange of goods, the most prominent among them being information. To remain competitive, companies must recognize the interests and demands of their users and adjust their products, services and sites accordingly. In this tutorial, we discuss data mining for the web. The relevant r esearch can be categorized into घiङ web usage mining, focussing in the analysis of the navigational activities of web users, घiiङ
more » ... eb text mining, concentrating on the information being acquired by the users and घiiiङ user modelling, which exploits all information and knowledge available about the web users to build user proaeles.
doi:10.1007/978-3-540-48247-5_81 fatcat:vq6ri7l275fbfouqestjjhjfcy