Construction of E-Commerce Intelligent Recommendation System based on User Behavior Mining

2017 Revista Técnica de la Facultad de Ingeniería Universidad del Zulia  
The electronic commerce appearance is to a great extent because computer technology development with gradually mature, the electronic commerce transaction is that carries in-line therefore electronic commerce cannot be separated from computer technology. Under this era, this manuscript proposes the novel E-commerce intelligent recommendation system based on user behavior mining. Based on content system recommendation, it is the product which liked in the past the different candidate product and
more » ... the user carries on the comparison, and then recommended the similarity highest product to the user. In the most multi-criteria based recommendation systems, the decision criteria are represented by the project attributes, the items are represented as vectors of the multiple attributes. With the integration of the NN and fuzzy set theory the revised model is then finalized. The experiment result proves the effectiveness of the model and our future research will be more focused on the systematic verification and more theoretical comparison analysis.
doi:10.21311/001.39.11.43 fatcat:4v4srnlbi5gutiz3c4fin46nh4