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Going native on Facebook: a content analysis of sponsored messages on undergraduate student Facebook pages
2018
International Journal of Internet Marketing and Advertising
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This paper examines the prevalence and nature of sponsored messages on Facebook. Results of a content analysis of desktop and mobile Facebook pages from 52 undergraduate student subjects showed 53% of sponsored messages in the desktop sample and 100% of sponsored messages in the mobile sample would be categorised as native advertising, as they were located in the user's news feed. Approximately 12% of all news feed posts were sponsored posts and almost 90% of sponsored news feed posts were
doi:10.1504/ijima.2018.089213
fatcat:rkxddpoxsbcdxolxyppbtrz5hq