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Analyzing Quantitative Models
1974
Journal of Marketing
How can a potential user distinguish between a quantitative model that may be of some real value and one that is not? The model builder rarely provides much help, since most are advocates of their own work and tend to lose their objectivity toward the model. Therefore, an independent evaluation is necessary to judge the true usefulness of the model. This article presents a framework for the evaluation of quantitative models. The framework is both simple and realistic and could be used
doi:10.2307/1250199
fatcat:zswajrsdybhsrdex4pbkdlpdbi