E-Commerce in forming Brand Image using Media Publication

K Silaban, T Rahajoeningroem
2019 Proceedings of the Proceedings of the 1st International Conference on Informatics, Engineering, Science and Technology, INCITEST 2019, 18 July 2019, Bandung, Indonesia   unpublished
The purpose of this study is to identify e-commerce in shaping brand image through publication media. The method used in this research is a descriptive method to present a complete picture of the situation related to several situations of the variables under study. The result of this study is to identify the extent to which e-commerce shapes the brand image. This research was conducted by discussing e-commerce activities in publication media to shape brand image. So it is expected that the
more » ... t of this research will result in e-commerce not only selling products but also providing information and promotion with the strength of the product.
doi:10.4108/eai.18-7-2019.2287806 fatcat:nx5oms6hyfdg3ki7athuwc3it4