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E-Commerce in forming Brand Image using Media Publication
Proceedings of the Proceedings of the 1st International Conference on Informatics, Engineering, Science and Technology, INCITEST 2019, 18 July 2019, Bandung, Indonesia
The purpose of this study is to identify e-commerce in shaping brand image through publication media. The method used in this research is a descriptive method to present a complete picture of the situation related to several situations of the variables under study. The result of this study is to identify the extent to which e-commerce shapes the brand image. This research was conducted by discussing e-commerce activities in publication media to shape brand image. So it is expected that thedoi:10.4108/eai.18-7-2019.2287806 fatcat:nx5oms6hyfdg3ki7athuwc3it4