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As it will be possible to observe, the confrontation between semiotics and sociology in the study of journalism should take on various shades of meaning. In the first place, it is not pertinent to conceive a field of study as a battlefield in which different disciplines confront each other. On the contrary, there are many points in common between sociology and semiotics. In the second place, we should recall that one of the classic counterviews is that of quantitative content analysis, moredoi:10.25200/bjr.v4n1.2008.133 fatcat:olhznmdoobc6zawfcay5norylu