Understanding the Effect of Non-Technological Innovation on Technological Innovation and Innovation Success
International Journal of Hybrid Information Technology
By using empirical data collected from 278 manufacturing firms in Korea, this study investigates the relationship between technological innovations (i.e., product and process innovations) and non-technological innovations (i.e., organizational and marketing innovations) and innovation success. We propose that non-technological innovation is considered an essential precondition of technological innovation, leading to innovation success. We highlight that technological innovation exerts a strong
... on exerts a strong influence on innovation success only when non-technological innovation adequately strains the relationship between them. The findings of this study show that the indirect effect of nontechnological innovation on innovation success through technological innovations enables firms to enhance firm performance and that no synergistic effect exists between technological and non-technological innovation on innovation success. technological innovations, which consist of product and process innovations. For these reasons, the OECD renewed to classify the concept of innovation into four areas, namely, product innovation (PDI), process innovation (PRI), organizational innovation (ORI), and marketing innovation (MKI)  . Despite the apparent importance of non-technological innovation for innovation success, few researches have attempted to identify the role of non-technological innovation in facilitating and leveraging technological innovation, which leads to innovation success and superior firm performance. To address the research gap, this study aims to explore the role of non-technological innovation in promoting technological innovation for innovation success. For this purpose, two technological innovations (i.e., PDI and PRI) and two non-technological innovations (i.e., ORI and MKI) are identified based on the Oslo Manual (Third Edition) by the OECD  . By collecting empirical data from 278 manufacturing firms in Korea, we determine the causal relationships among technological innovation, non-technological innovation, and innovation success. The findings provide valuable information to those who seek practical guidance in implementing non-technological innovation activities to accelerate their technological innovation activities.