Çoklu Deneyimin Sembolik Mekânları: Alışveriş Merkezleri

Musa Öztürk, Ömer Aytaç
2018 OPUS Uluslararası Toplum Araştırmaları Dergisi  
In this article, shopping malls which are on the centre of modern urban life were characterized as symbolic spaces of multiple experiences. In these places urban dwellers can experience a lot of things at the same time and space. By this way shopping malls, provides an isolated and sterilized social environment. They increase their functionality, by providing various experiences which are deeply different from each other under one roof to fascinate and attract the masses. From this point of
more » ... it is observed that, for many people, shopping malls had been transformed to a medium of socialization rather than being a space for socialization. In this work, this fictional or symbolic experience provided by shopping malls, were analysed in a critical point of view within the perspectives of neoliberalism, publicity/public space, manipulation of consumption and commodification of cultural values. As a result of research the article concluded that shopping malls serve to escape from the dullness of daily life routines by providing means of satisfaction such as prestige, status, identity formation and areas of spending time for entertainment, playing games, resting, relaxing and watching.
doi:10.26466/opus.471825 fatcat:hp54kzfflbcixetxcnlmiw2f24