A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2012; you can also visit the original URL.
The file type is
From an industry perspective, this paper offers a primer for hospitality organizations to help them maximize Return on Investment (ROI) from Public Relations. It provides anecdotal advice, wisdom, and experience, backed by a survey of more than 50 print journalists from trade, business, and consumer publications. Included are several strategies hospitality organizations should consider employing to earn publicity. The hospitality, travel, restaurant, and leisure industries are stilldoi:10.1300/j150v12n01_11 fatcat:7h7x7skjnnhplop7j7qdtuvtda