From an industry perspective, this paper offers a primer for hospitality organizations to help them maximize Return on Investment (ROI) from Public Relations. It provides anecdotal advice, wisdom, and experience, backed by a survey of more than 50 print journalists from trade, business, and consumer publications. Included are several strategies hospitality organizations should consider employing to earn publicity. The hospitality, travel, restaurant, and leisure industries are still

more »

... economic pain, but instead of offering reasons for this turbulence, why not find a way to fly above the rest of the pack? Brands are built and market share can be established in a down economy. A veteran of public relations and marketing communications, Jon Boroshok is President and Founder of TechMarcom, Inc. (www.TechMarcom.com), a Westford, MAbased independent agency specializing in value-based marketing communications, and its Marcom Outsource division (www.MarcomOutsource.com), providing project-based public relations services. Boroshok holds a BS in communications from Emerson College and an MBA in marketing from Northeastern University.