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Organizational Capabilities in E-Commerce: An Empirical Investigation of E-Brokerage Service Providers
2005
Journal of the Academy of Marketing Science
E-commerce not only has tremendous potential for growth but also poses unique challenges for both incumbents and new entrants. By examining drivers of firm performance in e-commerce from a capabilities perspective, the authors conceptualize three firm capabilities that are critical for superior firm performance in e-commerce: information technology capability, strategic flexibility, and trustbuilding capability. The extent and nature of market orientation is conceptualized as a platform for
doi:10.1177/0092070305276150
fatcat:ctmss5rrdjd27l4vuugspnzfcy