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AR AND VR TECHNOLOGIES IN THE FORMATION OF TOURIST ATTRACTIVENESS IN THE DISCOURSE OF DEVELOPMENT OF THE TERRITORIAL BRAND "MADE TO THE DON"

N.G. Kudinov, Chamber of Commerce and Industry, I.S. Trubchik, Don State Technical University
2020 OF THE VIII INTERNATIONAL SCIENTIFIC AND PRACTICAL CONFERENCE «INNOVATIVE TECHNOLOGIES IN SCIENCE AND EDUCATION» («ITSE 2020» CONFERENCE)   unpublished

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The current work covers the technological and marketing advantages brought by the application of augmented reality to the tourism cluster for the development of the territorial brand "done on the Don". The task of the study consists of understanding the interdependence of meta-processes that will help to formalize the media effect of augmented reality. The article explores key concepts from the works of David Alteide and Robert Snow (1979; 1988), Marshall McLuhan (1964; 1967), Bolter and Grusin (1999), and Lefebvre (1984).
doi:10.23947/itno.2020.412-416 fatcat:z53nbky6xvgi7pc24lphgxpoxy
Citation

N.G. Kudinov, Chamber of Commerce and Industry, I.S. Trubchik, Don State Technical University. "AR AND VR TECHNOLOGIES IN THE FORMATION OF TOURIST ATTRACTIVENESS IN THE DISCOURSE OF DEVELOPMENT OF THE TERRITORIAL BRAND "MADE TO THE DON"." OF THE VIII INTERNATIONAL SCIENTIFIC AND PRACTICAL CONFERENCE «INNOVATIVE TECHNOLOGIES IN SCIENCE AND EDUCATION» («ITSE 2020» CONFERENCE) (2020)