This chapter focuses on the needs of the creative industries and how the market for their services is increasing. For this purpose, the chapter is divided into two main analyses, the first covering the evolution of these sectors in the last years, while the second is focused on the advantages, advances and challenges that these industries are facing in relation to digitalisation and other emerging technologies. In the analysis of sectors, data about the number of enterprises, employees,

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... and value added were used. Concerning technologies influencing creative industries, a content analysis of 27 documents elaborated by leading consulting firms during the years 2016, 2017 and 2018 was elaborated. From this analysis, 160 codes were defined to express which advances, advantages and challenges these consulting firms have indicated for creative industries. These consulting firms are at the forefront, advising their clients on how to implement different emerging technologies, such as artificial intelligence, augmented and virtual reality and blockchain, among others.