Consumer acceptance and rejection of emerging agrifood technologies and their applications

Lynn J. Frewer
2017 European Review of Agricultural Economics  
Email. Lynn.Frewer@newcastle.ac.uk 10 Twitter @lynn.frewer 11 Telephone +44(0)1912088272 /+44(0)7553 152 743 12 Abstract 13 Food insecurity represents a major global challenge. The development and application of 14 agri-food technologies as routes to "sustainable intensification" of agrifood production may 15 improve local and national food security. This paper will consider societal responses to 16 various agri-food technologies. Consumer non-acceptance of enabling agrifood 17 technologies,
more » ... their products, is an important barrier to their commercialisation. Case 18 studies (pesticides, genetic modification of plants and animals, nanotechnology in 19 agriculture, nutrigenomics in nutrition security, and synthetic biology) are considered along a 20 temporal axis (from the 1950s to the present). Experts and regulators have increasingly 21 recognised the importance of the role of risk and benefit perceptions. The normative 22 assumption that consumers are "anti-agrifood technology" is rejected. 23 2 24
doi:10.1093/erae/jbx007 fatcat:gg5kixcq5vaupnvubmhtv5tvoa