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<p>This investigation characterized small business owners in Mexico by enterprise units. Estimations of the expectations and probability of continuing with a micro-business in the future were made. The data were obtained from the 2012 National Poll of Micro-businesses (ENAMIN) conducted by the Instituto Nacional de Estadística y Geografía (INEGI). The results reveal that the reasons Mexican micro-business owners continue operating their micro-business include family traditions, entrepreneurshipdoi:10.22201/fca.24488410e.2018.1281 fatcat:6ihuo5hevjavlfuuyvzsoqmiyq