Guest Editorial

Paul Berney
2014 Journal of Direct Data and Digital Marketing Practice  
Paul Berney is CEO and co-founder of mCordis, a new mobile marketing education and advisory service. A globally recognized expert in mobile marketing, he previously worked in a unique international role for the Mobile Marketing Association for more than 5 years.
doi:10.1057/dddmp.2014.10 fatcat:bd7ccrf65vh5xe34ycwxkayxni