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Effects of Internet Sales Promotion on a Differential Advertising Model
Discrete Dynamics in Nature and Society
Advertising and sales promotion are two important specific marketing communications tools. In this paper, Internet sales promotion is introduced into a differential advertising model and investigated quantitatively. The conditions for the existence and stability of periodic solutions are obtained. Flip bifurcation of periodic solution is investigated analytically. The results show that the sales promotion parameter can modify the stability of the differential advertising model and lead to chaosdoi:10.1155/2018/8618146 fatcat:izw2tzbmizcu5fpob6qhws4hgu