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An online survey of 374 US college students was conducted in April 2015 to examine whether and how subjective norm, direct and indirect experiences related to China, their perceptions of China (China's country reputation), and media coverage of China influence their interests of studying in China. Statistical results show that their subjective norm, China's reputation, and media coverage of China positively predicted their attitudes toward studying in China (R2= 51.5), whereas their intent todoi:10.36366/frontiers.v30i2.417 fatcat:y3rtwxcgvzhqvj4ijczheqy22u