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This is an exploratory study about the applications of augmented reality in cultural tourism. The application was 3D Video Mapping Show on Ancient Alexandria as a pilot project. Seeking to verify the study objectives, differentiated between virtual and augmented reality, also reviewed a number of examples, which demonstrate the diversity of applications of this new technology in cultural tourism. The study also used participant observation and focus group on investigating the effectiveness ofdoi:10.21608/jaauth.2014.57571 fatcat:apca7g6gmfgr3leld7p5l3ef3e