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Innovation, Technology, and Knowledge Management
In this chapter we evaluate the selection of a call tracking feature for an existing marketing automation solution. This type of selection process has become much more complex over time based on the sheer volume of offerings available, different technical approaches to implementation, and service plans (features plus costs). In order to manage this complexity for decision making, we gathered a set of core requirements from the client, assembled a panel of experts to rank the importance ofdoi:10.1007/978-3-319-05651-7_2 fatcat:z6ump2rygbg2vfgfg5fjprhnji