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Theorists and policy analysts have convincingly argued that greater trust makes a more efficient society by eliminating costly contracts or expensive reputations. Concurrently, experiments suggest that reciprocity is a potent substitute for law when compliance with contracts is imperfectly enforced. This paper examines these issues within the context of a common trustbuilding contract device: satisfaction guaranteed. We find that satisfaction guaranteed indeed builds trust and improvesdoi:10.3386/w23352 fatcat:pnd6cffogre37jdyvz7t66fxcm