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Employer brand is a vital concept for handling scarcity in the labor market with creating the best place to work perception. To overcome war for talent, comprehension of the expectation of the workforce from the employers has facilitated the attraction and retention of the employees. Survey is conducted to 300 employees from 12 banks in Turkey. The data gathered from the survey are analyzed through the SPSS statistical packaged software. Analyses results stated that application value is thedoi:10.17261/pressacademia.2016219939 fatcat:sbgkyaihojf2pewy7tdweu7lqy