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Among known studies of city branding by Chinese megacities to realise urban transformation, there is no explorative study of how smaller Chinese cities engage in city branding and attempt to trigger industrial transformation. In response, this article presents an in-depth case study of city branding processes in a medium-sized Chinese city. Roles, resources and interactions among the city's stakeholders are analysed during the brand creation and implementation stages in two different economicdoi:10.1016/j.cities.2020.102754 fatcat:ffucqch2vzfgvjia3jc33biwri