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Intercollegiate athletics is an increasingly expensive venture in American higher education. Noted athletic powers have budgets exceeding $100 million, and schools with lesser reputations increase athletic budgets despite lacking the ability to generate large sums of revenue through ticket sales and other sources. Higher education is faced with declining amounts of non-student support for academic and non-academic programs (Vedder & Denhart, 2010) . Public institutions increasingly rely ondoi:10.21038/sprt.2015.0412 fatcat:h7z4kqoqcjhh7e34zcus4p562m