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The presence of large Spanish companies in online social networks
2015
Journal of Marketing Analytics
Online social networks have revolutionized the way we communicate, and many companies are already taking full advantage of these tools to improve productivity. The objectives of our study are to measure the presence of large Spanish companies in these online social networks and the importance companies give to the use of such systems and to determine the link between the attitudes of companies towards technology and the adoption of online social networking in their businesses. To do this, we
doi:10.1057/jma.2015.15
fatcat:4fm5ij752vbkhob6zptcypfrga