Effective indicators in Bank customer satisfaction

Mahshid Soleimani, Hamidreza Nezhadali Lafmejani, Zahra Beigi
2014 UCT Journal of Social Sciences and Humanities Research UCT. J. Soc. Scien. Human. Resear   unpublished
Customer satisfaction is very important in all business activities, especially service activities. Banking Services, as a service activity, need to retain the existing customers and acquiring new customers and this case need to provide quality services and increase customer satisfaction. In such an era, profitability and increase profit margins surely is the main concern of any organization's. In order to achieve this case, any organization looking to create a stable bond between their
more » ... ween their product-service and their customers. Customer satisfaction with the goods-service of an organization and the degree of conformity of product-service characteristics the needs and wishes is one of the crucial factors in creating and maintaining and increasing market share of the bond and will be guarantee it. In today's world economic system, the banks play a great role. The recent global financial crisis in 2008 and the Bank's role in its creation, is testament to this. In this regard, it is clear that the bank 's own lofty goals will require trust and customer satisfaction .
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